Do you want a quick answer or a long one?
Briefly, not working on your website’s SEO is like having a shop hidden from the clients. You know it’s there, but the clients will never find you and be able to visit, order or buy anything.
Now for the long answer, let’s start…
What is SEO?
SEO stands for Search Engine Optimization.
By definition, it’s the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (like google).
In easier terms, it’s helping people find your website. As any business owner, your main target is to let people find your business and push them to buy your products and services. For that to happen, you need to be seen. This is where SEO is your best friend, with proper optimization it will push you to rank higher on the search results screen.
Better visibility means more clients and getting ahead of competitors. Your aim is to get your website seen on the first page of a Google search, for example. The higher your website ranks the better it is, cutting ahead of other competitors.
How to rank better with SEO?
Better ranking comes with a list of requirements and enhancements.
First, we need to enhance the overall website speed and performance. Then, copywriting is essential. Using smart wordplay, engaging, and straight-to-the-point titles we will be generating higher engagement hence better reachability and more traffic. Finally, wait… SEO will take some time to do its charm.
As a result, your website will eventually rank higher and be found easily by potential clients.
So what’s next?
If you made it so far, it means you are still interested. Whenever you are ready you can contact me for more details and feel free to check my work. I’ll have a look at your website, discuss briefly what can be done, and then we’ll embark on our SEO journey.